Helping families confidently navigate senior care.
CareInMyCity is a free, family-first resource that brings senior care guidance, planning tools, trusted public information, and AI support together in one calm, easy-to-understand place — so you can make the next decision with clarity instead of overwhelm.
- Always free for families
- Reviewed, educational guidance
- No pressure, ever
Charlie Brugnolotti
Founder of CareInMyCity · Caregiver, Father, and Co-Founder of Elite Media Group
CareInMyCity wasn’t built as a business exercise. It was built from lived experience.
Charlie Brugnolotti has spent two decades in marketing, but the reason this platform exists is far more personal than professional. As a caregiver for a parent with dementia, and a father to a daughter with severe autism, Charlie has lived the confusion, urgency, paperwork, and emotional weight that families face when they’re trying to make care decisions.
He built CareInMyCity to make that search clearer, calmer, and more useful for other families. The goal is simple: help people understand their local options, organize the next steps, and feel a little less alone in the process.
Choosing care is one of the biggest decisions a family will make.
When a parent or loved one needs more support, families are often asked to make complicated, emotional choices quickly — usually with very little guidance. The information is scattered, the terminology is confusing, and the stakes feel enormous.
CareInMyCity exists to simplify that process. We bring together educational resources, AI-guided support, and trusted public information so that families can understand their senior care options clearly and move forward with confidence. Our goal is simple: help you find the next right step, without the noise.
Say hello to Carl, your AI Care Guide.
Carl is the friendly AI assistant built into CareInMyCity. He’s here to help you think through care decisions at your own pace — patiently, clearly, and without judgment.
Understand care options
Carl explains the differences between home care, assisted living, memory care, and more in plain language.
Organize documents
He helps you gather and keep track of the paperwork that matters when arranging care.
Locate resources
Carl points you toward relevant local services, public programs, and trusted information.
Prepare questions
Walking into a provider call or tour? Carl helps you prepare the right questions in advance.
Navigate difficult decisions
From timing to trade-offs, Carl helps you weigh options calmly when emotions run high.
A calmer way to plan, organize, and share.
Caring for a loved one often means juggling documents, appointments, contacts, and decisions across multiple family members. My Care Folder gives you one private, organized place to keep it all together.
- Organization — keep everything in one structured place.
- Planning tools — checklists and guides for each stage of care.
- Caregiver collaboration — coordinate easily across family members.
- Document storage — keep important paperwork close at hand.
- Planning ahead — reduce last-minute scrambling during stressful moments.
Accuracy and trust you can rely on.
Senior care decisions deserve information you can trust. Here’s how we approach the content across CareInMyCity.
Educational first
Our content is written to inform and explain — never to pressure or sell.
Public resources
We surface and link to publicly available resources families can use directly.
Government sources
Where possible, we draw on official government programs and guidance.
Nonprofit organizations
We reference reputable nonprofits dedicated to seniors and caregivers.
Regular reviews
Content is reviewed and updated to stay accurate and relevant over time.
Not a replacement for professional advice
Our resources support — but never replace — qualified medical, legal, or financial guidance.
Every page is built to help families decide with confidence.
From the way we explain care options to the tools we build, every part of CareInMyCity is designed with one goal in mind: helping families make informed, confident decisions for the people they love. We’re committed to keeping the experience clear, calm, and genuinely useful.
CareInMyCity is built and operated by Elite Media Group.
Elite Media Group develops trusted, AI-powered local resource platforms that help people navigate important decisions with confidence. CareInMyCity is one of those platforms — created to bring clarity, organization, and support to families facing senior care choices.
Learn more about Elite Media GroupHave a question or need a hand?
We’re here to help your family find the next right step in care.
Contact CareInMyCity